<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:gd="http://schemas.google.com/g/2005"><id>tag:blogger.com,1999:blog-7958828565254404797.post7928240905418656697..comments</id><updated>2024-11-22T00:46:41.653-08:00</updated><title type='text'>Comments on ListenData: A Complete Guide to Marketing Mix Modeling</title><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='https://www.listendata.com/feeds/comments/default'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html'/><link rel="hub" href="http://pubsubhubbub.appspot.com/"/><author><name>Deepanshu Bhalla</name><uri>http://www.blogger.com/profile/09802839558125192674</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXm_iOrXFR9Ls-mjtOci4qd1m1V1TXkkWJINuMy84-Axo5pNS6CG7oKwR7hfHHI3tB1yuz8W_qo9HK2Cw5fHfe_4cL_2DCf_LyoK9LMLicZojbNYgypIP-RXNsw1GsVhk/s100/pic.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>19</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-2921700255466772023</id><published>2024-03-16T01:04:12.522-07:00</published><updated>2024-03-16T01:04:12.522-07:00</updated><title type='text'>Glad you found it useful. Thanks!</title><content type='html'>Glad you found it useful. Thanks!</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/2921700255466772023'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/2921700255466772023'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1710576252522#c2921700255466772023' title=''/><link rel='related' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/8508428383015707287'/><author><name>Deepanshu Bhalla</name><uri>https://www.blogger.com/profile/09802839558125192674</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXm_iOrXFR9Ls-mjtOci4qd1m1V1TXkkWJINuMy84-Axo5pNS6CG7oKwR7hfHHI3tB1yuz8W_qo9HK2Cw5fHfe_4cL_2DCf_LyoK9LMLicZojbNYgypIP-RXNsw1GsVhk/s100/pic.jpg'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-966036103"/><gd:extendedProperty name="blogger.displayTime" value="March 16, 2024 at 1:04 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-1643554894828035851</id><published>2023-10-30T22:24:42.241-07:00</published><updated>2023-10-30T22:24:42.241-07:00</updated><title type='text'>Great blog post! The content is captivating, educa...</title><content type='html'>Great blog post! The content is captivating, educational, and thoroughly researched. I value the valuable insights provided and eagerly anticipate more of your writing!</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/1643554894828035851'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/1643554894828035851'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1698729882241#c1643554894828035851' title=''/><author><name>Vaibhav</name><uri>https://www.blogger.com/profile/02882456214962950566</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-941909107"/><gd:extendedProperty name="blogger.displayTime" value="October 30, 2023 at 10:24 PM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-157123946167526434</id><published>2022-03-14T13:13:34.496-07:00</published><updated>2022-03-14T13:13:34.496-07:00</updated><title type='text'>Hi, 
If you had a model with variables without ad ...</title><content type='html'>Hi, <br />If you had a model with variables without ad stock and with ad stock; does the carryover effect influence variables without adstock?<br />Thanks</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/157123946167526434'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/157123946167526434'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1647288814496#c157123946167526434' title=''/><author><name>Anonymous</name><uri>https://www.blogger.com/profile/09811689235988359493</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-1397757333"/><gd:extendedProperty name="blogger.displayTime" value="March 14, 2022 at 1:13 PM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-8842154068632703378</id><published>2021-12-15T09:04:46.538-08:00</published><updated>2021-12-15T09:04:46.538-08:00</updated><title type='text'>hi Deepanshu,
I do not have TV GRP as all my adver...</title><content type='html'>hi Deepanshu,<br />I do not have TV GRP as all my advertising channels have spend in $.How do I still find the important channels that affect the sales.<br />A quick response would be apprecaited.<br /><br />thanks</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/8842154068632703378'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/8842154068632703378'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1639587886538#c8842154068632703378' title=''/><author><name>Pamsy</name><uri>https://www.blogger.com/profile/10738417142142364728</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-1578611428"/><gd:extendedProperty name="blogger.displayTime" value="December 15, 2021 at 9:04 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-8508428383015707287</id><published>2021-08-10T00:00:30.459-07:00</published><updated>2021-08-10T00:00:30.459-07:00</updated><title type='text'>NICE POST, THANKS</title><content type='html'>NICE POST, THANKS</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/8508428383015707287'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/8508428383015707287'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1628578830459#c8508428383015707287' title=''/><author><name>TAN</name><uri>https://www.blogger.com/profile/08398938445118877073</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-1816669468"/><gd:extendedProperty name="blogger.displayTime" value="August 10, 2021 at 12:00 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-1136395220584218064</id><published>2021-07-06T12:28:10.949-07:00</published><updated>2021-07-06T12:28:10.949-07:00</updated><title type='text'>Those are mixed models - a statistical term. The p...</title><content type='html'>Those are mixed models - a statistical term. The post is about marketing mix models, that is modeling of how marketing mix impacts sales </content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/1136395220584218064'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/1136395220584218064'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1625599690949#c1136395220584218064' title=''/><link rel='related' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/5016843234330743831'/><author><name>Anonymous</name><uri>https://www.blogger.com/profile/01075515665055131755</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-253083574"/><gd:extendedProperty name="blogger.displayTime" value="July 6, 2021 at 12:28 PM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-1409886864891245928</id><published>2021-06-02T02:46:40.450-07:00</published><updated>2021-06-02T02:46:40.450-07:00</updated><title type='text'>Hi Deepanshu,
Great article for starting and havin...</title><content type='html'>Hi Deepanshu,<br />Great article for starting and having an idea of the MMM. I have a question on Media Mix Model. I have weekly level data on affiliates,banner, social media ( lets see they are called vehicles ), most of them have a granularity for example under banner we have display, video etc. Many times they are higly correlated . How do we keep variables which have high VIF or do we really keep them in Model ?Is Transformation of those a best practise ? Business every quater would look for planning and they may want to plan all those vehicles .Let me know your thoughts.</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/1409886864891245928'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/1409886864891245928'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1622627200450#c1409886864891245928' title=''/><author><name>Anonymous</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-6939909"/><gd:extendedProperty name="blogger.displayTime" value="June 2, 2021 at 2:46 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-6121796364483317205</id><published>2021-05-28T08:46:30.283-07:00</published><updated>2021-05-28T08:46:30.283-07:00</updated><title type='text'>Hi, can anyone elaborate on calculating saturation...</title><content type='html'>Hi, can anyone elaborate on calculating saturation curves?</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/6121796364483317205'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/6121796364483317205'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1622216790283#c6121796364483317205' title=''/><author><name>Anonymous</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-6939909"/><gd:extendedProperty name="blogger.displayTime" value="May 28, 2021 at 8:46 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-6273598593661216981</id><published>2021-04-23T03:28:32.099-07:00</published><updated>2021-04-23T03:28:32.099-07:00</updated><title type='text'>Thanks. So wonderful job done.</title><content type='html'>Thanks. So wonderful job done.</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/6273598593661216981'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/6273598593661216981'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1619173712099#c6273598593661216981' title=''/><author><name>Anonymous</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-6939909"/><gd:extendedProperty name="blogger.displayTime" value="April 23, 2021 at 3:28 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-7127588560214092705</id><published>2021-02-19T00:48:26.111-08:00</published><updated>2021-02-19T00:48:26.111-08:00</updated><title type='text'>hey thank you for this post. it is really helpfull...</title><content type='html'>hey thank you for this post. it is really helpfull to me bu ı have question. ı am using adaboostregressior which function ı should be using for elasticity ?</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/7127588560214092705'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/7127588560214092705'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1613724506111#c7127588560214092705' title=''/><author><name>Anonymous</name><uri>https://www.blogger.com/profile/17942513484902099376</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-330262768"/><gd:extendedProperty name="blogger.displayTime" value="February 19, 2021 at 12:48 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-7354455349934195999</id><published>2021-02-08T11:48:55.886-08:00</published><updated>2021-02-08T11:48:55.886-08:00</updated><title type='text'>Hi! Fascinating article! Wonder why did you multip...</title><content type='html'>Hi! Fascinating article! Wonder why did you multiply the coefficient with np.mean(x.Price) / np.mean(y). I assume this way you can predict the percentage change right? Without it, it&#39;s if you decrease price by 1 USD Sales would increase by 10.0713 units.</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/7354455349934195999'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/7354455349934195999'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1612813735886#c7354455349934195999' title=''/><author><name>Anonymous</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/blank.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-6939909"/><gd:extendedProperty name="blogger.displayTime" value="February 8, 2021 at 11:48 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-5181625893610233223</id><published>2020-12-31T13:56:05.867-08:00</published><updated>2020-12-31T13:56:05.867-08:00</updated><title type='text'>Excellent post , does any body have data needed fo...</title><content type='html'>Excellent post , does any body have data needed for Marketing mix model?</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/5181625893610233223'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/5181625893610233223'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1609451765867#c5181625893610233223' title=''/><author><name>RR</name><uri>https://www.blogger.com/profile/00717844978701306031</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-1623988722"/><gd:extendedProperty name="blogger.displayTime" value="December 31, 2020 at 1:56 PM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-8293152195164653240</id><published>2020-10-31T07:17:14.117-07:00</published><updated>2020-10-31T07:17:14.117-07:00</updated><title type='text'>Hi!

How do you calculate the variable contributio...</title><content type='html'>Hi!<br /><br />How do you calculate the variable contributions in log-linear and log-log models? It&#39;s easy in case of additive one.</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/8293152195164653240'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/8293152195164653240'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1604153834117#c8293152195164653240' title=''/><author><name>ccc</name><uri>https://www.blogger.com/profile/00053114206512845603</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-899350183"/><gd:extendedProperty name="blogger.displayTime" value="October 31, 2020 at 7:17 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-453225711171450498</id><published>2020-02-12T09:12:06.060-08:00</published><updated>2020-02-12T09:12:06.060-08:00</updated><title type='text'>Excellent job done. Thanks.</title><content type='html'>Excellent job done. Thanks.</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/453225711171450498'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/453225711171450498'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1581527526060#c453225711171450498' title=''/><author><name>Laura</name><uri>https://www.blogger.com/profile/05280903618850375663</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-598833242"/><gd:extendedProperty name="blogger.displayTime" value="February 12, 2020 at 9:12 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-5016843234330743831</id><published>2019-11-19T07:34:45.277-08:00</published><updated>2019-11-19T07:34:45.277-08:00</updated><title type='text'>@Deepanshu- Nice post, very concise. I dont unders...</title><content type='html'>@Deepanshu- Nice post, very concise. I dont understand one thing though- Mix models differ from simple Linear models in that they allow both fixed and random effects. Where do you capture these in your equation.</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/5016843234330743831'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/5016843234330743831'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1574177685277#c5016843234330743831' title=''/><author><name>hp</name><uri>https://www.blogger.com/profile/02197234776085602439</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-200514071"/><gd:extendedProperty name="blogger.displayTime" value="November 19, 2019 at 7:34 AM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-1384365613499041942</id><published>2019-10-27T12:50:41.768-07:00</published><updated>2019-10-27T12:50:41.768-07:00</updated><title type='text'>Good question.. But, more interesting how to get p...</title><content type='html'>Good question.. But, more interesting how to get positive coefficients for all marketing drivers?</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/1384365613499041942'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/1384365613499041942'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1572205841768#c1384365613499041942' title=''/><author><name>Anatrik</name><uri>https://www.blogger.com/profile/00025136121434074419</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-1449815599"/><gd:extendedProperty name="blogger.displayTime" value="October 27, 2019 at 12:50 PM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-3693707758766108906</id><published>2019-09-26T19:56:15.257-07:00</published><updated>2019-09-26T19:56:15.257-07:00</updated><title type='text'>Could you also address how to use &quot;proc mixed...</title><content type='html'>Could you also address how to use &quot;proc mixed&quot; and &quot;proc GAM&quot; in MMM given that the lower geographic data are available?<br />Thanks.</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/3693707758766108906'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/3693707758766108906'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1569552975257#c3693707758766108906' title=''/><author><name>Anonymous</name><uri>https://www.blogger.com/profile/03509911711031711854</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-751858623"/><gd:extendedProperty name="blogger.displayTime" value="September 26, 2019 at 7:56 PM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-2917329448367323582</id><published>2019-09-26T12:51:48.870-07:00</published><updated>2019-09-26T12:51:48.870-07:00</updated><title type='text'>Yes I have added in the article. Thanks!</title><content type='html'>Yes I have added in the article. Thanks!</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/2917329448367323582'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/2917329448367323582'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1569527508870#c2917329448367323582' title=''/><link rel='related' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/704271654905913125'/><author><name>Deepanshu Bhalla</name><uri>https://www.blogger.com/profile/09802839558125192674</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='32' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXm_iOrXFR9Ls-mjtOci4qd1m1V1TXkkWJINuMy84-Axo5pNS6CG7oKwR7hfHHI3tB1yuz8W_qo9HK2Cw5fHfe_4cL_2DCf_LyoK9LMLicZojbNYgypIP-RXNsw1GsVhk/s100/pic.jpg'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-966036103"/><gd:extendedProperty name="blogger.displayTime" value="September 26, 2019 at 12:51 PM"/></entry><entry><id>tag:blogger.com,1999:blog-7958828565254404797.post-704271654905913125</id><published>2019-09-26T07:27:30.007-07:00</published><updated>2019-09-26T07:27:30.007-07:00</updated><title type='text'>Love your work. Do you have SAS code for MMM?
Than...</title><content type='html'>Love your work. Do you have SAS code for MMM?<br />Thanks.<br />Ethan</content><link rel='edit' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/704271654905913125'/><link rel='self' type='application/atom+xml' href='https://www.blogger.com/feeds/7958828565254404797/7928240905418656697/comments/default/704271654905913125'/><link rel='alternate' type='text/html' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html?showComment=1569508050007#c704271654905913125' title=''/><author><name>Anonymous</name><uri>https://www.blogger.com/profile/03509911711031711854</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:in-reply-to xmlns:thr='http://purl.org/syndication/thread/1.0' href='https://www.listendata.com/2019/09/marketing-mix-modeling.html' ref='tag:blogger.com,1999:blog-7958828565254404797.post-7928240905418656697' source='http://www.blogger.com/feeds/7958828565254404797/posts/default/7928240905418656697' type='text/html'/><gd:extendedProperty name="blogger.itemClass" value="pid-751858623"/><gd:extendedProperty name="blogger.displayTime" value="September 26, 2019 at 7:27 AM"/></entry></feed>